01
An important role is vacant
Campaigns, agencies, reporting, budgets, and growth targets still need an owner while you recruit.
Founder-led digital marketing consultancy
Senior digital marketing leadership. Without the full-time hire.
Bridge Pen helps companies close urgent marketing leadership and execution gaps across paid media, lifecycle marketing, analytics, and digital growth — with direct access to a marketer with 15 years of hands-on experience.
Available for interim leadership, fractional engagements, performance marketing projects, and white-label agency support.
$2M
Annual paid-search portfolio managed
30+
Consumer brands supported across international markets
32
Caribbean and South Pacific markets managed
15 yrs
Hands-on digital marketing experience
Built for the gap between strategy and execution
When the marketing work cannot wait for the hiring process.
Sometimes the problem is not a lack of ideas. It is a lack of experienced capacity at exactly the moment the business needs it.
02
Marketing is active but fragmented
Paid acquisition, email, analytics, and agency work are happening — but nobody is connecting them into a coherent performance system.
03
Your team needs senior capacity now
You need someone who can step into the work quickly, make decisions, manage specialists, and move the business forward without months of onboarding.
What Bridge Pen can own
Senior expertise where your business needs it most.
Engagements are designed around business situations, not a menu of disconnected marketing tasks.
Interim Digital Growth Leadership
Short-term senior marketing coverage while you recruit, restructure, or need immediate leadership.
- 30–90 day engagements
- Digital strategy and prioritization
- Paid media oversight
- Agency and vendor management
- Reporting and executive communication
30-day engagements from $10,000
Paid Media & Acquisition
Strategy, restructuring, and senior oversight for organizations that need better performance from paid acquisition.
- Google Ads and paid search
- Paid social
- Budget and channel strategy
- Conversion measurement
- Optimization and testing
Project and retained engagements available
Email & Lifecycle Growth
Turn more of your existing customer and lead base into measurable business value.
- Lifecycle strategy
- Segmentation
- Automation
- Testing
- Re-engagement and retention
Strategic builds and ongoing support
Fractional Digital Leadership
Ongoing senior digital leadership without adding another full-time management position.
- Marketing planning
- Performance governance
- Team and partner leadership
- Budget allocation
- Executive reporting
Monthly engagements available
White-Label Agency Support
Senior digital capacity for agencies that need to cover a vacancy, support a new account, or add expertise without increasing permanent headcount.
- Paid search
- Paid social
- Email and lifecycle
- Analytics
- Strategy and client support
Defined capacity and project models
Audience & Market Activation
For selected campaigns, Bridge Pen can combine performance marketing strategy with existing audience resources relevant to Caribbean and diaspora markets.
- Audience strategy
- Market-entry campaigns
- Custom audience activation
- Paid media extension
- Measurement and optimization
Custom engagements based on audience and market
Selected experience
Proof from inside the work.
Before focusing Bridge Pen on senior consulting and performance marketing, founder Jodi-Ann Reid spent her career managing these challenges from inside organizations.
4Finance / 4F Sales
Digital marketing across 30+ consumer brands and 16 markets
Prior professional experience — not presented as a Bridge Pen client engagement.
- Managed a $2 million annual paid-search budget.
- Supported digital marketing teams working across more than 30 consumer brands in Eastern European and Latin American markets.
- Oversaw Google Ads, Bing Ads, Display & Video 360, Facebook, and Instagram activity.
- Delivered performance reporting and maintained centralized documentation for digital processes, attribution, and platform governance.
A/B testing of dynamic email content and subject lines increased open rates by 10% and conversion rates by 15%.
Digicel
Digital strategy across 32 Caribbean and South Pacific markets
Prior professional experience — not presented as a Bridge Pen client engagement.
- Managed forecasting, budgeting, launch, and optimization of digital campaigns across 32 markets.
- Directed email marketing strategy including templates, audience segmentation, deployment, calendars, and KPI tracking.
- Worked across paid search, display, SEO, website navigation, content, analytics, and social media.
- Evaluated customer research, market conditions, competitive activity, and performance data to guide campaign strategy.
Revised paid-social strategy that increased revenue generated by Facebook campaigns by more than 150% within six months.
Bahamas Paradise Cruise Line
Integrated digital marketing for travel and customer acquisition
Prior professional experience — not presented as a Bridge Pen client engagement.
- Led strategy, budget management, execution, and optimization across paid search, display, SEO, paid social, and email.
- Developed promotional campaigns tied to cruise inventory and call-center lead-generation needs.
- Managed email segmentation, deployment, list growth, and e-commerce channels.
- Managed agencies, freelancers, vendors, and website partners supporting digital campaigns.
Demonstrates hands-on ownership across both strategy and execution in a fast-moving consumer travel business.
Florida International University
Social strategy across a complex institutional environment
Prior professional experience — not presented as a Bridge Pen client engagement.
- Led social media strategy for more than 50 departments.
- Managed communities across major social platforms, including paid social advertising.
- Led monthly meetings with departmental representatives to improve social media practices.
- Built an institution-wide social media directory.
Demonstrates the ability to create structure and alignment across large numbers of internal stakeholders.
JR
Jodi-Ann ReidFounder, Bridge Pen Digital Consulting
Founder-led by design
You work directly with the person responsible for the strategy.
I founded Bridge Pen after spending my career inside organizations managing the same problems clients now bring to me: performance pressure, fragmented channels, agency management, changing priorities, limited internal capacity, and the need to turn marketing activity into measurable business outcomes.
My experience spans financial services, telecommunications, travel, higher education, and consulting, with work across North America, Latin America, the Caribbean, Europe, and the South Pacific.
Bridge Pen is intentionally lean. Clients get senior involvement without paying for layers of agency management. When an engagement requires additional production or specialist support, I bring in the right resources around the work.
Strategy that comes from executionYears of hands-on channel management inform the recommendations.
Direct senior accessYou are not handed from salesperson to account coordinator.
Flexible by designInterim, project, fractional, and specialist-capacity engagements are available.
Why Bridge Pen
Senior judgment without unnecessary agency overhead.
Bridge Pen is built for organizations that need experienced thinking and hands-on execution — without adding another permanent senior hire or paying for layers of account management.
Hands-on experience
Strategy is informed by years spent inside campaigns, platforms, reporting, budgets, agencies, and business decisions.
Founder-level attention
The person discussing the problem with you is the person responsible for shaping the solution.
Built around the business need
Engagements are structured around the gap that needs to be solved rather than forcing every client into the same agency package.
How engagements work
Clear problem. Clear ownership. Clear next steps.
Step 01
Diagnose
We define the actual business problem, urgency, stakeholders, existing resources, and measurable outcome.
Step 02
Prioritize
We identify what needs immediate attention, what can wait, and what Bridge Pen should own.
Step 03
Execute
Bridge Pen leads the agreed workstreams and coordinates specialist support where necessary.
Step 04
Measure
Decisions and reporting remain focused on business outcomes, performance, and what should happen next.
Need experienced marketing leadership now?
If a role is open, performance is slipping, your agency needs senior capacity, or your team needs someone to take ownership of a digital workstream, let's talk.
Contact Bridge Pen
Tell me what needs to get solved.
You do not need to know which service you need before reaching out. Tell me what is happening, what is not working, and how quickly you need help.
Email
info@bridgepen.com
info@bridgepen.com
Engagements
Remote, U.S., Caribbean, and international
Remote, U.S., Caribbean, and international